With the intention to cope with the latest trends, people accept any kind of brand that comes in vogue. The same goes for books. Children now-a-days are more aware of what is ‘in’ and what is ‘out’ with regards to fashion. In order to fulfill the requirements of the customers, publishers as well as the marketers become more concerned with designer brands and the latest fads to broaden horizons or to teach ‘worldly le Read the rest of this entry »